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"A unique and innovative scheme to reward residents who use resources better, prevent waste, and encourage the reuse of materials is set to launch in west London.
"A pilot scheme in Brent and Richmond will offer around 370,000 residents aged 16 or over the opportunity to get a free reward card, that will enable them to claim cash benefits for either:
- donating quality items to be reused, or
- buying things that have been used before, or have been made from unwanted materials or waste."
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